Who We Are

Future Planners. Wealth Enhancers.

Far from average, we’re here to challenge the industry and your business!

We don’t identify as Bean Counters.

Prepare to experience the power of creative accounting and growth advisory. We’re the masters of kick-ass business strategies that deliver real, exhilarating results.

Our competitors hate us because we make them look bad. But we believe in making enemies & gaining fans because we believe in shaking up the industry. We’re the rebels, the disruptors, and we’re here to help you break free from the clutches of the old accounting world.

When it comes to small to medium businesses, we dominate the tax accounting and bookkeeping game. Our expertise shines in industries like Hospitality, eCommerce, Creatives, and Professional Services but we don’t discriminate, we know numbers for all businesses, from concept to exit.

Think of us as your specialist growth hackers, ready to geek out and unleash the full potential of your business. Let’s defy convention, challenge the status quo, and embark on a thrilling journey of growth and success together. Buckle up!

Values

Be Bold

Be brave and always challenge the status quo. We never back down from a challenge and are determined to succeed.

Have Fun

Enjoy the journey not just the end result. We love what we do, we work hard and play hard.

Make an Impact

Create your own legacy and make a positive impact on our world. Leave others and our planet, better than how you found it. Build a brand of both sustainable financial value and positive social worth.

Nadi Elias

Our Founder – Nadi

Started from the Milk Bar now we’re here

From humble beginnings working in his parents’ businesses from a very young age through to global careers working with some of the world’s largest, most profitable companies.

Nadi’s passion lies with human connection – and the rewards from helping others achieve success and positively impact the world.

With 20+ years’ experience as Chartered Accountants, CPAs, Registered Tax Agents and successful business founders – we’ve had our time on the floor.

We’ve experienced Growth and want you to taste it too. Let’s get cracking!

Nadi is the author of the book Count More Beans – 7 Steps to making more Profit, Having more Cash and Maximising the Value of your Cafe. You should read it or get your first two chapters of the book for free below.

Nadi Elias

Growth Accountant. Problem Solver. Author. Investor. Caffeinated.

Our Book: Count More Beans

Coffee and hospitality are one of our specialist industries. We’ve been there, done that and we’re so into it we even wrote a book about the seven key steps to success.

In Count More Beans you’ll discover our method for making your cafe a successful business that is more profitable, generating predictable and sustainable cash flow, constantly increasing in value, enhancing your life and fulfilling your purpose. 

Rating (4.6 out of 5)
5/5

Get the first 2 chapters for FREE today

HMS
Considering opening a cafe? You must read this book.
Deborah C.
Learn to count the beans before you brew them!
Brandon O.
Great book. One chapter in and I’m already more excited to do math and get this started!

Join Growth Team

Got an insatiable passion for numbers? Ready for a new challenge? Like answering ‘yes’ to questions?

We’re always on the look-out for talented and fun people to join our ever-expanding team of growth experts.

Reach out with your details and let’s have a chat, coffee is on us!